Social media optimisation actually is just one of numerous online methods there are of actually optimizing or actually attracting visitors to website content; all of these methods falls under the broad heading of search engine optimisation, which is abbreviated as SEO that boosts and is capable of boosting the search engine appearance of a web page or  a web site by the creation of links and back links which ensures that the sites in question turn up higher in preference on a search in a search engine. Social media optimisation actually can further be divided into two groups, that is it can be made possible in two ways: Social media and features of social media may be directly added to the content itself, which may actually include RSS feeds, social news and incorporation of sharing buttons, allowing the process of user rating and even polling tools, and this also includes incorporating third party community functionalities like images and videos, which can be efficiently used for third party one to one, one to many, or many to many communications.

The second purpose which social media marketing may be used for is mainly Promotional activities in social media aside from the content being promoted, which is inclusive of blogging, commenting on other blogs, participating in discussion groups and discussion forums, and posting of status updates on social networking profiles, and websites that participate in social networking and social media marketing. Social bookmarking is of utmost importance in the present day. Social bookmarking and social media marketing together combine to make the domain of the internet an extremely powerful media for spreading a network of links that ultimately is essential for search engine optimisation, and social bookmarking. These are the principle uses of social media optimisation. With the introduction of social media optimisation, the medium of the internet has now become doubly powerful.